Cupra Terramar set for 3 September reveal

Cupra has announced at the Louis Vuitton 37th America’s Cup Barcelona that it will premiere the new Terramar come 3 September 2024.

Cupra states that it will reveal more details of the car via a time installed at a beach where the competition will be held, while a Cupra Cube will also be present during the competition, offering information about the different races as well as the results and standings to make sure that the fans of the competition are always up to date.

The new Cupra Terramar pays homage to the Terramar circuit in Sitges, where Cupra was first presented to the world, and is said to usher in a new era of the brand, bring along a new design language while blending emotion and performance.

Cupra states that the car is set to feature eHybrid technology, get a bold and confident look, and make use of a host of sustainability features. Those interested can join the livestream of the Terramar on Cupra's YouTube channel here.