Seat sees record performance for first half of 2024

Seat S.A. has announced that it saw record financial results for the first half of 2024.

The firm saw operating profits rise to $588 million (€406 million) in the period, while total sales of the firm reached $11.2 billion (€7.7 billion), representing a 4.6% increase compared to the previous year.

The Cupra brand expects to see continued strong performance through the rest of 2024 thanks to the start of sales of its new iterations of the Formentor and Cupra Leon

The company delivered a total of 297,400 cars between January and June, an increase of 13.8% compared to the same period in 2023. Sales of electrified vehicles, meanwhile, grew to 45,900, a 36.1% increase compared to the same period in 2023.

Cupra saw its best first-half year performance in its history, delivering a total of 125,700 cars in the period, an increase of 17.2% compared to 2023. The brand has now delivered a total of more than 650,000 cars since its creation in 2018.

The Formentor remained Cupra's best-selling model, with a total of 61,700 units delivered in the first six months of the year, followed by the Cupra Leon family, which recorded 36,000 units delivered, a 59.8% increase since the first half of 2023.

Seat, meanwhile, delivered a total of 171,700 vehicles, up 11.4% on the same period in 2023. The Ibiza, which celebrates its 40^th anniversary this year, leads the brand's sales with 56,300 units delivered (a 29% increase compared to the first half of 2023), followed by the Seat Arona, which saw a total of 50,400 deliveries.