Toyota to unveil the all-new open-air ROX at SEMA 2024
05 Nov 2024|249 views
Working together with its North American design studio, Toyota and Calty Design Research will soon unveil the ambitious "Recreation Open eXperience" (ROX) concept vehicle.
Beginning as a reimagined 2024 Land Cruiser, and crafted in close collaboration with Toyota Technical Centre, more than 50% of the vehicle was reinvented into a functional bodywork embodying the Land Cruiser's heritage, resulting in a fully functional, one-off "factory" vehicle.
The ROX's open-air cabin is accessed via custom-fabricated "skeleton" doors, and its custom front-to-rear sliding soft top can be opened. A functional mid-gate allows passage from its cabin to its truck bed to access the integrated tailgate seating and extra storage space.
Its exterior features a custom integrated triple-bar roof rack and sports bar with molle panels, with a custom jerry can next to the rear spare carrier for storing liquids, and custom fabricated high-lift front and rear steel bumpers for added protection.
Each of the ROX's corners also features widened fenders with massive tyres mounted to custom Calty-designed 18-inch one-piece machined billet wheels.
The one-of-a-kind concept build will be on display at SEMA 2024 in Las Vegas, which will run from 5 November 2024 to 8 November 2024.
Working together with its North American design studio, Toyota and Calty Design Research will soon unveil the ambitious "Recreation Open eXperience" (ROX) concept vehicle.
Beginning as a reimagined 2024 Land Cruiser, and crafted in close collaboration with Toyota Technical Centre, more than 50% of the vehicle was reinvented into a functional bodywork embodying the Land Cruiser's heritage, resulting in a fully functional, one-off "factory" vehicle.
The ROX's open-air cabin is accessed via custom-fabricated "skeleton" doors, and its custom front-to-rear sliding soft top can be opened. A functional mid-gate allows passage from its cabin to its truck bed to access the integrated tailgate seating and extra storage space.
Its exterior features a custom integrated triple-bar roof rack and sports bar with molle panels, with a custom jerry can next to the rear spare carrier for storing liquids, and custom fabricated high-lift front and rear steel bumpers for added protection.
Each of the ROX's corners also features widened fenders with massive tyres mounted to custom Calty-designed 18-inch one-piece machined billet wheels.
The one-of-a-kind concept build will be on display at SEMA 2024 in Las Vegas, which will run from 5 November 2024 to 8 November 2024.
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