YHI hosts its annual dealers night
29 Apr 2024|955 views
YHI Corporation, supported by Yokohama, hosted its annual Dealers Night at the Four Seasons Hotel along Orchard Boulevard on 21 April 2024.
The firm traditionally recognises its top performing workshop partners every year via this prestigious event, but this year is a little extra special. This year, the firm is marking its 50th anniversary, and accordingly, a total of three new tyres were also launched at this dinner.
The night was kicked off with Mr. Takeshi Masatomo, Officer and Head of the tyre overseas sales and marketing division from the Yokohama Rubber Co. Ltd., who thanked the workshop partners present at the dinner for their continued support, and revealed that Yokohama was intent on expanding its sales in the region by increasing its partnerships with continental vehicle manufacturers, as well by expanding its lineup of tyres which are designed for electric vehicles.
Supporting this plan for growth here, Yokohama then took the opportunity to unveil three new tyres which will soon be available for purchase here in Singapore.
Kicking things off from the firm is a new Advan Sport EV, a high-performance tyre designed for those who want to maximise the quiet rides made possible by electric vehicles. Based on the Advan Sport V107, this tyre comes with the firm's Silentfoam technology, which makes use of a specially designed polyurethane foam to reduce tyre cavity resonance so you can enjoy quieter journeys.
Customers can also look forward to a new Advan dB V553. A successor to the Advan dB V552, this new tyre now promises increased ride comfort and silence alongside increased performance on wet surfaces across its entire lifespan. The new tyre makes use of a new thread pattern complete with 144 blocks to reduce road noise, while its four main straight grooves also allow it to quickly evacuate standing water. Also new for the Advan dB V553 is the use of a new 'E+' mark, which indicates is suitability for use on electric vehicles. This mark will also now feature on Yokohama’s various catalogues and websites.
Finally, for those looking for performance off the beaten path, the firm is also launching a new Geolandar A/T4. This new off-road tyre comes with a new compound that is designed for deliver better resistance against cuts and chipping alongside increased thread life, while its deep zig-zag groves ensure that you have plenty of grip, even on challenging terrain.
All who purchase four pieces of any Yokohama passenger car tyres here from now until 30 June 2024 will also be eligible to join the Yokohama Tyre Lucky Draw, which is offering an iPhone 15 Pro as its grand prize, although a host of shopping vouchers as well as a Samsung S24+ is also up for grabs!
Catch the Yokohama lineup available in Singapore here!
YHI Corporation, supported by Yokohama, hosted its annual Dealers Night at the Four Seasons Hotel along Orchard Boulevard on 21 April 2024.
The firm traditionally recognises its top performing workshop partners every year via this prestigious event, but this year is a little extra special. This year, the firm is marking its 50th anniversary, and accordingly, a total of three new tyres were also launched at this dinner.
The night was kicked off with Mr. Takeshi Masatomo, Officer and Head of the tyre overseas sales and marketing division from the Yokohama Rubber Co. Ltd., who thanked the workshop partners present at the dinner for their continued support, and revealed that Yokohama was intent on expanding its sales in the region by increasing its partnerships with continental vehicle manufacturers, as well by expanding its lineup of tyres which are designed for electric vehicles.
Supporting this plan for growth here, Yokohama then took the opportunity to unveil three new tyres which will soon be available for purchase here in Singapore.
Kicking things off from the firm is a new Advan Sport EV, a high-performance tyre designed for those who want to maximise the quiet rides made possible by electric vehicles. Based on the Advan Sport V107, this tyre comes with the firm's Silentfoam technology, which makes use of a specially designed polyurethane foam to reduce tyre cavity resonance so you can enjoy quieter journeys.
Customers can also look forward to a new Advan dB V553. A successor to the Advan dB V552, this new tyre now promises increased ride comfort and silence alongside increased performance on wet surfaces across its entire lifespan. The new tyre makes use of a new thread pattern complete with 144 blocks to reduce road noise, while its four main straight grooves also allow it to quickly evacuate standing water. Also new for the Advan dB V553 is the use of a new 'E+' mark, which indicates is suitability for use on electric vehicles. This mark will also now feature on Yokohama’s various catalogues and websites.
Finally, for those looking for performance off the beaten path, the firm is also launching a new Geolandar A/T4. This new off-road tyre comes with a new compound that is designed for deliver better resistance against cuts and chipping alongside increased thread life, while its deep zig-zag groves ensure that you have plenty of grip, even on challenging terrain.
All who purchase four pieces of any Yokohama passenger car tyres here from now until 30 June 2024 will also be eligible to join the Yokohama Tyre Lucky Draw, which is offering an iPhone 15 Pro as its grand prize, although a host of shopping vouchers as well as a Samsung S24+ is also up for grabs!
Catch the Yokohama lineup available in Singapore here!
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