BMW launches new Art Car collection with Puma
13 Jun 2024|49 views
BMW Motorsport has once again joined forces with Puma to reveal another exclusive collection of lifestyle products (read about the first collection here) inspired by the design of a legendary BMW Art Car.
This time, the very first BMW Art Car, the work of Alexander Calder is being celebrated. Calder is described by BMW as one of the most important sculptors in the American modernism movement. He was also the artistic force behind the BMW 3.0 CSL car number 93 that lined up for the Le Mans 24-hour race, which received such an overwhelmingly positive response it became the start of automotive collection that remains unique to this day as a fusion of culture, technology and racing passion.
Each item in the strictly limited-run second edition of the BMW Art Car Capsule Collection has been carefully crafted and enthuses with expressive colour combinations that take their cues from this Calder BMW 3.0 CSL.
Kicking off the collection is a BMW M Motorsport AC Shirt, which gets a a Calder-inspired all-over print in bold colour blocking, plus the artist's initials embroidered on the right side of the chest and an embroidered Puma logo on the left.
Also available are the BMW M Motorsport AC Shorts, which share the relaxed cut and confident colouring of the shirt and get a signature Puma embroidered logo on the left leg and a woven BMW M label on the back pocket edging.
The collection also includes a pair of white T-shirts, both of which are made from 30% recycled and 70% reclaimed cotton. The BMW M Motorsport AC1 Tee features a colour blocking print inspired by Alexander Calder's BMW Art Car on the front and his embroidered initials on the right-hand side of the chest, while the BMW M Motorsport AC2 Tee features a large BMW Art Car print on the back, discreet logos inspired by the BMW Art Car on the chest and a BMW M Motorsport label on the inside and on the side seam.
Also in the collection is the BMW M Motorsport AC Cap complete with the colour blocking approach inspired by Calder's BMW Art Car, and the BMW M Motorsport AC Sneaker Suede, which gets woven Pumpa Formstrips on both sides and graphic detailing on the inside of the tongue.
The new BMW Art Car Capsule Collection inspired by Alexander Calder from BMW M Motorsport and Puma is now available via the BMW Online Shop here, and will also be available as selected Puma stores.
BMW Motorsport has once again joined forces with Puma to reveal another exclusive collection of lifestyle products (read about the first collection here) inspired by the design of a legendary BMW Art Car.
This time, the very first BMW Art Car, the work of Alexander Calder is being celebrated. Calder is described by BMW as one of the most important sculptors in the American modernism movement. He was also the artistic force behind the BMW 3.0 CSL car number 93 that lined up for the Le Mans 24-hour race, which received such an overwhelmingly positive response it became the start of automotive collection that remains unique to this day as a fusion of culture, technology and racing passion.
Each item in the strictly limited-run second edition of the BMW Art Car Capsule Collection has been carefully crafted and enthuses with expressive colour combinations that take their cues from this Calder BMW 3.0 CSL.
Kicking off the collection is a BMW M Motorsport AC Shirt, which gets a a Calder-inspired all-over print in bold colour blocking, plus the artist's initials embroidered on the right side of the chest and an embroidered Puma logo on the left.
Also available are the BMW M Motorsport AC Shorts, which share the relaxed cut and confident colouring of the shirt and get a signature Puma embroidered logo on the left leg and a woven BMW M label on the back pocket edging.
The collection also includes a pair of white T-shirts, both of which are made from 30% recycled and 70% reclaimed cotton. The BMW M Motorsport AC1 Tee features a colour blocking print inspired by Alexander Calder's BMW Art Car on the front and his embroidered initials on the right-hand side of the chest, while the BMW M Motorsport AC2 Tee features a large BMW Art Car print on the back, discreet logos inspired by the BMW Art Car on the chest and a BMW M Motorsport label on the inside and on the side seam.
Also in the collection is the BMW M Motorsport AC Cap complete with the colour blocking approach inspired by Calder's BMW Art Car, and the BMW M Motorsport AC Sneaker Suede, which gets woven Pumpa Formstrips on both sides and graphic detailing on the inside of the tongue.
The new BMW Art Car Capsule Collection inspired by Alexander Calder from BMW M Motorsport and Puma is now available via the BMW Online Shop here, and will also be available as selected Puma stores.
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